0 FMM Marketing & Branding Webinar - Emerging Ecommerce Trends: Adapting to Changing Consumer Behaviour in Malaysia
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FMM Marketing & Branding Webinar - Emerging Ecommerce Trends: Adapting to Changing Consumer Behaviour in Malaysia
The invited industry experts will guide participants through the most critical emerging trends shaping the Malaysian ecommerce market. From the rise of social commerce and the power of influencer marketing to the art of tripling conversions, participants will explore the actionable insights needed to adapt and thrive on ecommerce.

> HRD Corp Claimable Course
> Register by November 17, 2025

Date : November 18, 2025
Time : 09:00 AM - 01:00 PM
Venue : Kuala Lumpur - ZOOM
Country : Malaysia
Consumer behaviours are shifting at an unprecedented pace, driven by new technologies, evolving values, and the demand for instant gratification. The strategies that are working currently may not be enough to secure future success.

In four hours, the invited industry experts will guide participants through the most critical emerging trends shaping the Malaysian ecommerce market. From the rise of social commerce and the power of influencer marketing to the art of tripling conversions, participants will explore the actionable insights needed to adapt and thrive on ecommerce.

FMM Marketing & Branding Webinar - Emerging Ecommerce Trends: Adapting to Changing Consumer Behaviour in Malaysia provides the opportunity to understand the "what" and "why" behind these trends as well as to learn the "how" of implementing strategies to drive tangible growth for businesses. The programme is developed for Ecommerce, Marketing, Business Development, Social Media Managers and Executives.



 PRESENTATION TOPIC  CONFIRMED SPEAKER
Capturing the Hearts—and Spending Power—of Today’s Shoppers
Mr Yasir Qureshi
Head of Growth Strategy & Shopper & eCommerce domain (APAC)
Kantar 

 8 Ways to 3x Your Ecommerce Conversion Rate
Mr Lee Yeong Yih
Director
Zoewebs Sdn Bhd 
















WHO SHOULD ATTEND THIS WEBINAR
Ecommerce, Marketing, Business Development, Social Media Managers and Executives

PARTICIPATION FEE
 (RM)
 Fee per pax
 SST  Total
 FMM / GS1 member
450.00 36.00 486.00
 Non-member 550.00 44.00 594.00

- This webinar is a HRD Corp Claimable Course (SBL-Khas). Course Serial No.: 10001596286.
- 10% group discount for 3 or more participants from the same company.
- Cancellation of participation and refund is not allowed.
- Replacement participant is accepted at no extra charges.

ENQUIRIES
Contact:   Ms. Nur Atiqah / Ms. Kwai Kaun
Tel:          03-6286 7200 ext. 322 or 380




FMM Marketing & Branding Webinar is not sponsored by the speakers' organisations.

The key objective of the webinar is to provide a platform for established organisations (government or private) to share information and practical experiences of their industries. Speakers are invited and are not encouraged to sell or promote their products or services to the participants.


  Registration Fee (Per Participant)
No. of ParticipantsMemberNon Member
1 RM 486.00 RM 594.00
3 RM 437.40 RM 534.60
Registration Deadline: November 18, 2025
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